Step 1
Positioning diagnosis
Positioning
Clarity Playbook for GTM Positioning
Created by Amit Rajput
Use this to diagnose where ICP, positioning, and offer assumptions are misaligned before generating a GTM plan. Carry one clear segment, problem, and message direction into Step 2.
How to use it
- Review the framework against one active market segment.
- Record the ICP, positioning, and offer assumptions that conflict.
- Carry one resolved positioning direction into Step 2.